{"id":4187,"date":"2021-06-17T12:57:26","date_gmt":"2021-06-17T12:57:26","guid":{"rendered":"https:\/\/localization.news\/uncategorized\/nyelv-a-marketingkommunikacioban\/"},"modified":"2021-12-17T14:30:15","modified_gmt":"2021-12-17T14:30:15","slug":"nyelv-a-marketingkommunikacioban","status":"publish","type":"post","link":"https:\/\/localization.news\/hu\/uncategorized-hu\/nyelv-a-marketingkommunikacioban\/","title":{"rendered":"Nyelv a marketingkommunik\u00e1ci\u00f3ban"},"content":{"rendered":"\n<p><a href=\"#Machine Translation Disclaimer\">\ud83d\udcacMT &#8211; G\u00e9pi ford\u00edt\u00e1s<\/a><\/p>\n\n\n\n<p>R\u00e9szlet a <a data-type=\"URL\" data-id=\"https:\/\/strategie.hnonline.sk\/marketing\" href=\"https:\/\/strategie.hnonline.sk\/marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Strategie<\/a> c\u00edm\u0171 marketingmagazinban megjelent interj\u00fab\u00f3l.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> <strong> A mai globaliz\u00e1lt vil\u00e1gban sz\u00fcks\u00e9g van a <a href=\"https:\/\/prelozime.sk\/lokalizacia-reklamy.html\" data-type=\"URL\" data-id=\"https:\/\/prelozime.sk\/lokalizacia-reklamy.html\" target=\"_ blank\" rel=\"noreferrer noopener\"> rekl\u00e1msz\u00f6vegek <\/a> fogyaszt\u00f3i nyelvre t\u00f6rt\u00e9n\u0151 <a href=\"https:\/\/prelozime.sk\/lokalizacia-reklamy.html\" data-type=\"URL\" data-id=\"https:\/\/prelozime.sk\/lokalizacia-reklamy.html\" target=\"_ blank\" rel=\"noreferrer noopener\"> leford\u00edt\u00e1s\u00e1ra <\/a>? Nem el\u00e9g, ha a sz\u00f6vegeket angolul tartjuk, amit egyre t\u00f6bb \u00fcgyf\u00e9l \u00e9rt? Jakub Absolon, az ASAP-translation.com ford\u00edt\u00f3iroda t\u00e1rstulajdonosa is ezt mondja. <\/strong> <\/p><\/blockquote>\n\n\n\n<p>Az \u00fcgyf\u00e9lszolg\u00e1laton mesters\u00e9ges intelligencia alap\u00fa ford\u00edt\u00e1si technol\u00f3gi\u00e1kat haszn\u00e1lnak, amelyek lehet\u0151v\u00e9 teszik az operat\u00edv t\u00f6bbnyelv\u0171 kommunik\u00e1ci\u00f3t. Alkalmas ez az ir\u00e1ny a h\u00e9tk\u00f6znapi \u00fczleti v\u00e1llalkoz\u00e1sok kommunik\u00e1ci\u00f3s strat\u00e9gi\u00e1ira is?<\/p>\n\n\n\n<p> <em> <strong> Szerkeszt\u0151: P\u00e1ly\u00e1ja kezdete \u00f3ta ford\u00edt\u00e1ssal foglalkozik &#8211; hogyan jellemezn\u00e9 a szlov\u00e1k nyelvet, mint nyelvet &#8211; k\u00fcl\u00f6n\u00f6sen az \u00faj marketingfogalmak befogad\u00e1sakor? El\u00e9g rugalmas? <\/strong> <\/em> <\/p>\n\n\n\n<p>Ez a marketingben haszn\u00e1lt kifejez\u00e9sekhez hasonl\u00f3, mint m\u00e1s ipar\u00e1gakban. Ha egy nemzetk\u00f6zi v\u00e1llalatn\u00e1l dolgozik, k\u00f6nnyebb az angol terminol\u00f3gi\u00e1t haszn\u00e1lni. Ez k\u00e9nyelmes, \u00e9s elker\u00fclhet\u0151k a f\u00e9lre\u00e9rt\u00e9sek. A szlov\u00e1k nyelv m\u00e9g a fonetikus \u00e1t\u00edr\u00e1st is lehet\u0151v\u00e9 teszi &#8230; mondjuk p\u00e9ld\u00e1ul az angol &#8222;cloud&#8221; sz\u00f3t &#8222;felh\u0151nek&#8221; ford\u00edthatjuk &#8222;klaud&#8221;-nak. A saj\u00e1t k\u00e9nyelm\u00fcnket azonban ne rejts\u00fck a szlov\u00e1k nyelv \u00fagynevezett t\u00f6k\u00e9letlens\u00e9ge m\u00f6g\u00e9! Ez egy modern nyelv, amely elegend\u0151 er\u0151forr\u00e1st \u00e9s megold\u00e1st tartalmaz b\u00e1rmilyen ford\u00edt\u00e1shoz. El\u0151sz\u00f6r is fontos megvizsg\u00e1lni, hogy a kifejez\u00e9snek nincs-e m\u00e1r megfelel\u0151je. Vigy\u00e1zat, nem a sz\u00f3 szerinti ford\u00edt\u00e1s az egyetlen megold\u00e1s! A marketingben sem kell f\u00e9lni az eredeti \u00fajdons\u00e1gokt\u00f3l. Term\u00e9szetesen csak az id\u0151 fogja megmutatni, hogy v\u00e9g\u00fcl \u00e1tveszik-e a hatalmat.<\/p>\n\n\n\n<p><strong><em>Szerkeszt\u0151: Nyelvi, ford\u00edt\u00e1si \u00e9s lokaliz\u00e1ci\u00f3s k\u00e9pz\u00e9seket szervez. Kinek sz\u00f3l \u00e9s mik a c\u00e9ljai?<\/em><\/strong><\/p>\n\n\n\n<p>A &#8222;Nyelv \u00e9s marketing&#8221; webin\u00e1riumunk megpr\u00f3b\u00e1l v\u00e1laszt adni a r\u00e9sztvev\u0151knek<\/p>\n\n\n\n<ul><li> Hogyan befoly\u00e1solja a sz\u00f6veg \u00e9s annak ford\u00edt\u00e1sa a fogyaszt\u00f3i d\u00f6nt\u00e9seket? <\/li><li> Hogyan k\u00f6zel\u00edts\u00fck meg a <a href=\"https:\/\/prelozime.sk\/lokalizacia-reklamy.html\" data-type=\" URL \" data-id=\" https:\/\/prelozime.sk\/lokalizacia-reklamy.html \" target=\" _ blank \" rel=\"noreferrer noopener\"> rekl\u00e1msz\u00f6veg ford\u00edt\u00e1s\u00e1t <\/a> vagy a szlogent? <\/li><li> Mi a dinamikus kock\u00e1zatkezel\u00e9s a ford\u00edt\u00e1sban? <\/li><li> Hogyan \u00e9s hol lehet a legjobban kihaszn\u00e1lni a g\u00e9pi ford\u00edt\u00e1st? <\/li><li> Hogyan ford\u00edtj\u00e1k le a PPC-t \u00e9s a SEO-t? <\/li><li> Mi a m\u00e1rka <a href=\"https:\/\/prelozime.sk\/jazykova-analyza.html\" data-type=\"URL\" data-id=\"https:\/\/prelozime.sk\/jazykova-analyza.html\" target=\"_ blank\" rel=\"noreferrer noopener\"> kultur\u00e1lis-nyelvi elemz\u00e9se <\/a> \u00e9s mi\u00e9rt van r\u00e1 sz\u00fcks\u00e9g? <\/li><\/ul>\n\n\n\n<p>A k\u00e9pz\u00e9s azoknak a marketingszakembereknek sz\u00f3l, akik a ford\u00edt\u00e1sokat bels\u0151leg v\u00e9gzik, vagy k\u00fcls\u0151 ford\u00edt\u00f3knak vagy \u00fcgyn\u00f6ks\u00e9geknek adj\u00e1k ki. A m\u00e1sik oldal szemsz\u00f6g\u00e9b\u0151l is megn\u00e9zz\u00fck, hogy a r\u00e9sztvev\u0151k meg\u00e9rts\u00e9k, hol rejt\u0151zhetnek probl\u00e9m\u00e1k, az \u00fcgyf\u00e9l, a ford\u00edt\u00f3 vagy a jogszab\u00e1lyok szemsz\u00f6g\u00e9b\u0151l. A m\u00e1sodik ter\u00fclet, amelyr\u0151l besz\u00e9lni fogunk, a web\u00e1ruh\u00e1zakban t\u00f6rt\u00e9n\u0151 \u00e9rt\u00e9kes\u00edt\u00e9s. Megpr\u00f3b\u00e1lunk v\u00e1laszt tal\u00e1lni arra a k\u00e9rd\u00e9sre, hogy mit \u00e9s hogyan kell ford\u00edtani, hol lehet g\u00e9pi ford\u00edt\u00e1st haszn\u00e1lni \u00e9s hogyan lehet a lehet\u0151 legjobb min\u0151s\u00e9get el\u00e9rni, \u00e9s hol van sz\u00fcks\u00e9g hivat\u00e1sos ford\u00edt\u00f3kra. Ezt dinamikus ford\u00edt\u00e1si min\u0151s\u00e9gir\u00e1ny\u00edt\u00e1snak nevezz\u00fck. M\u00e1r nem minden sz\u00f6veget kezel\u00fcnk ugyan\u00fagy. Ez a r\u00e9sz val\u00f3sz\u00edn\u0171leg k\u00fcl\u00f6n\u00f6sen a web\u00e1ruh\u00e1zak \u00e9s a t\u00f6bbnyelv\u0171 port\u00e1lok \u00fczemeltet\u0151it \u00e9rdekli. Besz\u00e9lni fogunk a term\u00e9klokaliz\u00e1ci\u00f3ba t\u00f6rt\u00e9n\u0151 befektet\u00e9s megt\u00e9r\u00fcl\u00e9s\u00e9nek sz\u00e1m\u00edt\u00e1si lehet\u0151s\u00e9geir\u0151l is. Egyszer\u0171en fogalmazva, a szemin\u00e1rium c\u00e9lja, hogy a r\u00e9sztvev\u0151k ne csak azt tanulj\u00e1k meg, hogyan takar\u00e9koskodjanak a ford\u00edt\u00e1ssal, hanem azt is, hogyan haszn\u00e1lj\u00e1k ki a benne rejl\u0151 lehet\u0151s\u00e9geket, \u00e9s hogyan n\u00f6velj\u00e9k a nyeres\u00e9get. L\u00e1sd ASAP-translation.com a hirdet\u00e9si sz\u00f6veg ford\u00edt\u00e1s\u00e1val \u00e9s a term\u00e9k lokaliz\u00e1ci\u00f3j\u00e1val kapcsolatos r\u00e9szletek\u00e9rt.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"976\" src=\"https:\/\/localization.news\/wp-content\/uploads\/2021\/06\/Jakub-foto.jpg\" alt=\"Jakub Absolon\" class=\"wp-image-3422 size-full\" srcset=\"https:\/\/localization.news\/wp-content\/uploads\/2021\/06\/Jakub-foto.jpg 962w, https:\/\/localization.news\/wp-content\/uploads\/2021\/06\/Jakub-foto-296x300.jpg 296w, https:\/\/localization.news\/wp-content\/uploads\/2021\/06\/Jakub-foto-768x779.jpg 768w, https:\/\/localization.news\/wp-content\/uploads\/2021\/06\/Jakub-foto-65x65.jpg 65w\" sizes=\"(max-width: 962px) 100vw, 962px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"> A cikk szerz\u0151je Mgr. Jakub Absolon, PhD. az <a rel=\"noreferrer noopener\" href=\"https:\/\/ASAP-translation.com\" data-type=\"URL\" data-id=\"https:\/\/ASAP-translation.com\" target=\"_ blank\"> ASAP-translation.com <\/a>, sro ford\u00edt\u00f3iroda igazgat\u00f3ja \u00e9s t\u00e1rstulajdonosa, ahol figyelemmel k\u00eds\u00e9ri a ford\u00edt\u00e1si ipar leg\u00fajabb vil\u00e1gtrendjeit, \u00e9s javaslatot tesz azok alkalmaz\u00e1s\u00e1ra a c\u00e9g folyamataiban. 2006-ban kezdem\u00e9nyezte a <a href=\"http:\/\/www.atcsk.sk\" data-type=\"URL\" data-id=\"http:\/\/www.atcsk.sk\" target=\"_ blank\" rel=\"noreferrer noopener\"> Szlov\u00e1kiai Ford\u00edt\u00f3irod\u00e1k Sz\u00f6vets\u00e9g\u00e9nek (ATCSK <\/a> ) megalap\u00edt\u00e1s\u00e1t, \u00e9s 2013-2015 k\u00f6z\u00f6tt, 2007-2009 k\u00f6z\u00f6tt a sz\u00f6vets\u00e9g eln\u00f6kek\u00e9nt tev\u00e9kenykedett. Emellett sz\u00e1m\u00edt\u00f3g\u00e9pes ford\u00edt\u00e1ssal kapcsolatos szoftverek oktat\u00f3jak\u00e9nt \u00e9s k\u00fcls\u0151 szak\u00e9rt\u0151k\u00e9nt dolgozik a <a href=\"http:\/\/www.ktr.ff.ukf.sk\/index.php\/sk\/katedra\/pracovnici\/286-mgr-jakub-absolon- phd-en\" data-type=\" URL \" data-id=\" http:\/\/www.ktr.ff.ukf.sk\/index.php\/sk\/katedra\/pracovnici\/286-mgr-jakub-absolon-phd- sk \" target=\" _ blank \" rel=\"noreferrer noopener\"> nyitrai Konstantin Filoz\u00f3fus Egyetemen <\/a>, ahol az STN EN 17100 szabv\u00e1nyr\u00f3l \u00e9s a ford\u00edt\u00e1ssal kapcsolatos kock\u00e1zatkezel\u00e9sr\u0151l tart el\u0151ad\u00e1sokat. Alkalmank\u00e9nt el\u0151ad\u00e1sokat tart szlov\u00e1kiai \u00e9s k\u00fclf\u00f6ldi rendezv\u00e9nyeken. Megjelent: <a rel=\"noreferrer noopener\" href=\"https:\/\/localization.news\/hu\/home\/\" data-type=\"URL\" data-id=\"https:\/\/localization.news\" target=\"_blank\"> Localization .NEWS <\/a> <\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong><em><a name=\"Machine Translation Disclaimer\"><\/a><\/em><\/strong><a name=\"Machine Translation Disclaimer\"><span class=\"has-inline-color has-herald-acc-color\">G\u00e9pi ford\u00edt\u00e1<\/span>ra<\/a><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-herald-acc-color\"><em><strong>G\u00e9pi ford\u00edt\u00e1sra vonatkoz\u00f3 felel\u0151ss\u00e9g kiz\u00e1r\u00e1sa<\/strong><br>Ez a ford\u00edt\u00e1s teljesen automatiz\u00e1lt g\u00e9pi ford\u00edt\u00f3eszk\u00f6z seg\u00edts\u00e9g\u00e9vel k\u00e9sz\u00fclt annak \u00e9rdek\u00e9ben, hogy \u00d6n alapinform\u00e1ci\u00f3t kapjon a sz\u00f6veg tartalm\u00e1r\u00f3l az \u00d6n \u00e1ltal besz\u00e9lt nyelven. A ford\u00edt\u00e1s emberi beavatkoz\u00e1s n\u00e9lk\u00fcl k\u00e9sz\u00fclt, a szolg\u00e1ltat\u00f3 pedig nem garant\u00e1lja a ford\u00edt\u00e1s pontoss\u00e1g\u00e1t, \u00e9s nem v\u00e1llal felel\u0151ss\u00e9get az esetleges hib\u00e1k\u00e9rt. L\u00e1sd m\u00e9g a jogi k\u00f6zlem\u00e9nyt.<\/em><\/mark><\/p>\n\n\n\n<p><em><span class=\"has-inline-color has-herald-acc-color\">Ha b\u00e1rmilyen k\u00e9rd\u00e9se van a weboldal leford\u00edtott v\u00e1ltozat\u00e1ban szerepl\u0151 inform\u00e1ci\u00f3k pontoss\u00e1g\u00e1val kapcsolatban, k\u00e9rj\u00fck, n\u00e9zze meg a sz\u00f6veg hivatalos v\u00e1ltozat\u00e1t szlov\u00e1k, vagy vegyen ig\u00e9nybe <a href=\"https:\/\/asap-translation.com\/hungarian-translation.html\" target=\"_blank\" rel=\"noreferrer noopener\">szakford\u00edt\u00e1si szolg\u00e1ltat\u00e1st<\/a>.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9szlet a Strategie c\u00edm\u0171 marketingmagazinban megjelent interj\u00fab\u00f3l. A mai globaliz\u00e1lt vil\u00e1gban sz\u00fcks\u00e9g van a rekl\u00e1msz\u00f6vegek fogyaszt\u00f3i nyelvre t\u00f6rt\u00e9n\u0151 leford\u00edt\u00e1s\u00e1ra ? Nem el\u00e9g, ha a sz\u00f6vegeket angolul tartjuk, amit egyre t\u00f6bb \u00fcgyf\u00e9l \u00e9rt? Jakub Absolon, az ASAP-translation.com ford\u00edt\u00f3iroda t\u00e1rstulajdonosa is ezt mondja. Az \u00fcgyf\u00e9lszolg\u00e1laton mesters\u00e9ges intelligencia alap\u00fa ford\u00edt\u00e1si technol\u00f3gi\u00e1kat haszn\u00e1lnak, amelyek lehet\u0151v\u00e9 teszik az operat\u00edv t\u00f6bbnyelv\u0171 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nyelv a marketingkommunik\u00e1ci\u00f3ban - Localization.NEWS<\/title>\n<meta name=\"description\" content=\"Nyelv a marketingkommunik\u00e1ci\u00f3ban\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/localization.news\/hu\/uncategorized-hu\/nyelv-a-marketingkommunikacioban\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nyelv a marketingkommunik\u00e1ci\u00f3ban\" \/>\n<meta property=\"og:description\" content=\"Nyelv a marketingkommunik\u00e1ci\u00f3ban\" \/>\n<meta property=\"og:url\" content=\"https:\/\/localization.news\/hu\/uncategorized-hu\/nyelv-a-marketingkommunikacioban\/\" \/>\n<meta property=\"og:site_name\" content=\"Localization.NEWS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/asaptranslation\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T12:57:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-17T14:30:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/localization.news\/wp-content\/uploads\/2021\/06\/Jakub-foto.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"962\" \/>\n\t<meta property=\"og:image:height\" content=\"976\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ASAP-translation.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"ASAP-translation.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/localization.news\/hu\/uncategorized-hu\/nyelv-a-marketingkommunikacioban\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/localization.news\/hu\/uncategorized-hu\/nyelv-a-marketingkommunikacioban\/\"},\"author\":{\"name\":\"ASAP-translation.com\",\"@id\":\"https:\/\/localization.news\/hu\/#\/schema\/person\/d42ec7fe31cfc35a7577069cd6ed31ed\"},\"headline\":\"Nyelv a marketingkommunik\u00e1ci\u00f3ban\",\"datePublished\":\"2021-06-17T12:57:26+00:00\",\"dateModified\":\"2021-12-17T14:30:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/localization.news\/hu\/uncategorized-hu\/nyelv-a-marketingkommunikacioban\/\"},\"wordCount\":873,\"publisher\":{\"@id\":\"https:\/\/localization.news\/hu\/#organization\"},\"image\":{\"@id\":\"https:\/\/localization.news\/hu\/uncategorized-hu\/nyelv-a-marketingkommunikacioban\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/localization.news\/wp-content\/uploads\/2021\/06\/Jakub-foto.jpg\",\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/localization.news\/hu\/uncategorized-hu\/nyelv-a-marketingkommunikacioban\/\",\"url\":\"https:\/\/localization.news\/hu\/uncategorized-hu\/nyelv-a-marketingkommunikacioban\/\",\"name\":\"Nyelv a marketingkommunik\u00e1ci\u00f3ban - 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